Technical
- Crawl and index basics
- Broken pages
- Redirects
- Page titles and descriptions
- Site structure
- Performance fundamentals
Marketing, with a sense of direction
Stop guessing.
Know what to do next.
Clear North helps owner-led businesses understand what is actually worth doing in their marketing — before spending more time, money or energy on it.
Free first step. No sales call required.
James Houlder
Founder, Clear North Marketing
Proof first
People who asked the same question you’re asking.
“I could not be happier with the services James provided — practical, comprehensive and delivered with real clarity.”
“I started my own business with zero marketing experience, and James's guidance has made a real difference.”
“Our online presence and customer engagement increased significantly.”
Leah Arrowsmith
Founder, The Bambino Collection
SEO & Website Coaching Client
Real businesses. Real feedback. No manufactured case-study numbers.
Off course?
You’re probably already doing enough marketing.
The difficult part is knowing which of it deserves your attention.
- You post regularly but don't know what drives enquiries.
- Most new work still comes through referrals.
- Your website exists, but you're not sure whether it helps.
- You've tried SEO, social media, email or ads without a clear system.
- Every marketing expert seems to recommend something different.
- Marketing gets pushed down the list until business goes quiet.
You do not need another list of things to do.
You need direction.
Get your bearings
Start with a Clear View.
A free first-pass assessment of where your marketing is today.
Clear View asks a short set of questions about your business, customers, website and marketing.
It then organises that information into a clearer picture of where your attention might be best spent.
About 5 minutes.
Clear View
£0Free
- Short, practical assessment
- Identify potential gaps
- Highlight possible priorities
- No meeting required
- No obligation
- Results sent by email
Go deeper
Want me to look at it properly?
Clear Direction
A personal deep-dive into your marketing — not an automated report.
Clear Direction is for business owners who want more than an automated score.
We start with a conversation about your business, customers and objectives. I then independently review your marketing, website and positioning and turn the findings into a practical written audit.
You receive a personalised video walkthrough explaining what I found, why it matters and what I would prioritise. We then meet again to discuss the findings and your next steps.
- 01
Talk
Initial 30-minute consultation
Understand the business, customers, goals and current challenges.
- 02
Investigate
Independent marketing and website review
Website, messaging, positioning, SEO fundamentals, customer journey, calls-to-action, conversion opportunities, trust signals and existing activity.
- 03
Audit
Written audit with prioritised recommendations
What looks strong, what may be holding the business back, what I would prioritise, and what can probably be ignored for now.
- 04
Walkthrough
Personalised explanatory video walkthrough
A recorded screen walkthrough explaining the audit point by point, in plain English.
- 05
Follow up
Follow-up meeting, included in the fee
Discuss the findings, answer questions and turn the audit into clear next steps.
Clear Direction
£395one-off
No subscription. No retainer required.
- Initial 30-minute consultation
- Independent marketing and website review
- Written audit with prioritised recommendations
- Personalised explanatory video walkthrough
- Follow-up meeting, included in the fee
- No subscription or retainer
Book Clear Direction — £395
£395 is a single one-off fee for the complete package above — not a charge for the initial 30-minute consultation alone. Carried out personally by James.
Evidence-led, human-interpreted
Tools find signals.
People decide what matters.
Marketing platforms can identify hundreds of potential issues.
That does not mean every issue deserves fixing.
Clear North combines technical analysis with human judgement to decide what is actually important for your business.
Technical data
+Customer journey
+Positioning
+Business context
=Clear Direction
What the audit looks at
Six areas, looked at in context.
Visibility
- Search presence
- Page targeting
- Content gaps
- Discoverability
Positioning
- What you do
- Who it's for
- Why someone should choose you
- Clarity of messaging
Conversion
- Calls-to-action
- Enquiry journey
- Form friction
- Page hierarchy
Trust
- Testimonials
- Proof
- Credentials
- Contact information
- Credibility signals
Customer journey
- How visitors arrive
- What they see
- Where they hesitate
- Where they leave
This is a marketing and website audit informed by technical evidence — not a specialist enterprise SEO programme.
Presenting to chemistry peers at a university in Alès, France.
The human behind the audit
I look at the business.
Not just the score.
I’m James, founder of Clear North.
I bring six years of in-house marketing experience within an SME, working across websites, SEO, technology, customer journeys and industry events.
One of my proudest moments was representing the business in front of a room of chemistry peers at a university in Alès, France.
One thing I have learned is that businesses rarely suffer from a shortage of marketing advice. They suffer from too much of it.
Clear North exists to help business owners step back, understand what matters and decide what to do next.
Every Clear Direction audit is personally reviewed and explained by me. No generic outsourced report. No 50-page document filled with problems you do not understand. Just evidence, context and priorities.
Reasonable questions
Before you start.
Find north
You do not need to fix everything today. You just need to know what deserves your attention first.
Start with a free Clear View. If you want me to go deeper afterwards, Clear Direction is £395.
Free first step · No sales call · No obligation
Or book Clear Direction for £395